5 Mistakes Corporations Make with Video Production
- By Fox Team
- December 10, 2012
Corporate video productions are an important part of your brand messaging. Whether they are designed to educate employees or consumers, a poorly done video will have a negative impact on your business. Advancements in technology and free video hosting sites, like YouTube, make it appear as if anyone can film a video. While that’s true, not everyone can film a professional corporate video. Many companies assume that video is easy and that they do not need to hire a professional. Unfortunately, this leads to many mistakes and a loss of time and money.
Here are 5 common video production mistakes to avoid.
No Script
You always need a script, regardless of whether or not your actors/employees are well-versed in the video’s subject matter. Being knowledgeable about a topic does not mean that you can engage an audience. The right script ensures that your message is clear and your viewers get the most out of the video.
No Waivers
You may want to include what is called “b-roll” in your video. This could be footage of your clients, customers or even people on the street. There is nothing wrong with this, but you must have their permission. Without signed waivers, you could be setting yourself and your company up for a lawsuit.
Out-Dated Equipment
It might be tempting to purchase cheap video equipment off of Ebay and try the “do-it-yourself” version of video production but out-dated equipment can make your video look out-dated, as well. It doesn’t matter whether or not the equipment is in good condition, if it’s old it will make your production look old. By extension, your brand will look out-dated and unprofessional. If you decide to hire a professional video production company, remember to ask them if their equipment is current with industry standards.
Bad Lighting
Too much, not enough or not the right kind of lighting can ruin your video. It can make your actors look washed out and sometimes make what you are demonstrating difficult to see. Too much lighting can also make your actors and crew uncomfortably hot. Make sure you have someone on hand who understands the nuances of lighting for film.
One Video For All Audiences
Identify the different types of audiences that will view your video and gather key identifiers in each demographic. Write your script and direct your video production accordingly. An experienced video production company will help you through this process. Remember that not all audiences are created equal and you may need more than one video on the same subject matter to reach all of your chosen demographics.
The right video production company will help you avoid all of these errors and create a video that will initiate real learning through real life situations.